Zbridge – Integration for Cloudflare Zaraz

Changelog

1.5.0

• New (Pro): Reddit Pixel recipe: page visits, purchases with value, currency and order ID, leads and sign-ups.
• New (Pro): X (Twitter) Pixel recipe: page views, plus purchase and lead conversions for the X event IDs you enter.
• New (Pro): WooCommerce Subscriptions renewal orders are sent from the server straight away, marked as renewals, and kept out of the orders-missed totals. They can be turned off under Event Tracking.
• New: Borlabs Cookie 3 consent choices are passed to Google Consent Mode v2 and Zaraz.
• New: The free edition’s dashboard shows how many paid orders never reached Zaraz from the visitor’s browser.
• Improvement: Setup Health shows how many setup steps are done until setup is complete.
• Improvement (Pro): Roll back last sync restores the Zaraz configuration exactly as Cloudflare had it.
• Improvement: Pro features are unlocked only by an active license.

1.4.4

• Improvement: The server fallback’s DNS lookup keeps certificate checks on.
• Improvement: Copy support info leaves the HTTP Events API path out of log lines.

1.4.3

• Improvement: Pro updates show the plugin icon and banners on the WordPress update screens.

1.4.2

• New (Pro): Roll back last sync puts back the Zaraz configuration saved just before your last sync.
• Improvement: The Zaraz Activity card (Pro) updates together with Setup Health, without reloading the page.
• Improvement: Sync to Zaraz publishes only on zones that use Zaraz’s Preview & Publish workflow; other zones apply the changes at once.
• Improvement: Every message in the plugin’s admin screens can be translated on translate.wordpress.org.

1.4.1

• Improvement: Setup Health on the dashboard updates by itself when you open the dashboard and after you save settings, sync or download the container. Recheck runs the checks again with fresh data from Cloudflare.
• Improvement: Setup Health problems come with a button that fixes them: Sync to Zaraz (Pro) or Download container for an outdated container, and Add the token for a missing Meta or TikTok access token.
• Improvement: Rejected requests are counted from your last sync when it is within the last 24 hours, so a fixed problem disappears once you sync.
• Improvement: The sync button and its messages are called Sync to Zaraz everywhere.

1.4.0

• New: Cookie scanner reads what your homepage actually sets in the browser: cookies, local and session storage, and the third-party sites it contacts, together with the cookies your server sets. Each item is matched to a known provider or listed as not recognised.
• New: Debugging tools on the Diagnostics tab: detailed logging that switches itself off after 24 hours, a button that opens your site with the Cloudflare Zaraz debugger, and “Copy support info” (versions, Setup Health, settings and recent log lines, with tokens and keys left out).
• New: WP Zbridge appears in Tools > Site Health, with its setup details and a check that flags Setup Health problems.
• New: Documentation links on the Plugins screen, in the plugin header, on every tab, for every recipe and for each Setup Health item.
• Improvement: GA4 receives each form submission once, as generate_lead.
• Improvement: Zaraz configurations published by WP Zbridge are labelled “WP Zbridge sync” in the Zaraz version history.
• Improvement: The Cloudflare tab shows the container export first in the free edition.

1.3.9

• New: Setup Health on the dashboard checks whether Zaraz has your latest container, whether Meta and TikTok have their access tokens, and how consent is collected.
• New: The setup wizard asks for the Meta access token and the Google Ads conversion ID and label.
• New (Pro): Zaraz activity on the dashboard: actions per tool, events received and requests your tools rejected, from Cloudflare’s Zaraz Monitoring API.
• New (Pro): Optional customer matching. Purchases sent by the server can carry the buyer’s email, phone, name and address for Meta, TikTok and Pinterest, hashed by their Zaraz tools. Off by default.
• Improvement: The cookie preferences dialog opens centred, with Accept All as the main button.
• Improvement: The cookie banner and admin screens are translation-ready.
• Improvement: Dashboard totals cover the last 30 days, and Cloudflare traffic statistics use Cloudflare’s GraphQL Analytics API.
• Improvement: The Instagram shortcode also accepts a pasted link or embed code.

1.3.8

• Improvement: Text domain matches the WordPress.org plugin slug (zbridge), so translations from translate.wordpress.org load automatically.

1.3.7

• Improvement: Google Ads loads on every page view, keeping the ad click ID from the landing page for later conversions and building remarketing audiences.
• New: Optional Google Ads lead conversion label that counts form submissions.
• Improvement: Form submissions are also sent to GA4 as the recommended generate_lead event.
• Improvement: Meta events now include their event properties (form ID, file name, link URL and similar) for use in custom conversion rules.
• Improvement: The Pinterest recipe uses the Zaraz Pinterest tool.
• Improvement: TikTok, Snapchat and Bing keep their click and visitor IDs through Zaraz client storage.
• New: Instagram embeds through the Zaraz Instagram tool, by pasting a post or reel link or with the [zbridge_instagram] shortcode.
• New: LinkedIn Insight Tag recipe (Pro) with page views and optional purchase and lead conversions.
• New: Pinterest Conversions API (Pro). Add to cart and purchases are sent from Cloudflare’s servers, and purchases carry the same event ID as the Pinterest Tag so they are counted once.

1.3.6

• Improvement: Support WP Consent API change events and Cookiebot consent decline states across Google Consent Mode and Zaraz.
• Privacy: Excluded customer personal contact details from e-commerce tracking payloads.
• Improvement: Dashboard telemetry displays verified order delivery counts and browser vs server attribution split.

1.3.5

• Improvement: Preserve landing page attribution for new visitors by queuing initial pageview until consent is granted.
• Improvement: Forward visitor Zaraz consent context in server fallback purchase dispatches.
• Improvement: Standardized product ID formatting across all e-commerce events.

1.3.4

• Feature: Standardized engagement events on GA4 naming conventions (scroll, file_download, click, form_submit, login, sign_up).
• Feature: Site searches sent as Zaraz Products Searched e-commerce events across supported ad and analytics platforms.
• Feature: Standard conversion goals (Lead, Contact, CompleteRegistration) for form submissions, link clicks, and registrations.
• Improvement: Enhanced outbound link tracking precision and recipe credential validation.

1.3.3

• Feature: Client-side geo-lookup for EU cookie banner targeting to ensure compatibility with full-page caching.
• Improvement: Ensure cookie banner scripts execute reliably alongside third-party script optimizers.
• Improvement: Zaraz container export enables automated recipe actions by default.

1.3.2

• Feature: Comprehensive WooCommerce event tracking for product views, cart additions, removals, checkout steps, and purchases.
• Feature: AJAX add-to-cart tracking for product forms and block-based carts.
• Feature: Full Cloudflare Zaraz e-commerce format compliance (order_id, products, total).
• Feature: Server fallback purchase delivery with automated 10-minute deduplication for dropped browser orders.
• Feature: Dedicated Zaraz HTTP Events API endpoint per site with secure debug keys.
• Feature: Google Consent Mode v2 and Zaraz consent purpose mapping across all active tools.
• Privacy: Stripped email and telephone numbers from link click events.

1.3.1

• Improvement: Unified Zaraz container generator for manual JSON export and 1-click Cloudflare API sync.
• Improvement: Full Cloudflare dashboard import compatibility with complete UUID and container schema mapping.
• Improvement: Container exports automatically filter to only include configured tools.
• Improvement: Added Zaraz e-commerce event flag to server-side order and refund dispatches.

1.3.0

• Improvement: Enabled Zaraz automated actions for Google Analytics 4 for zero-configuration event forwarding.
• Improvement: Streamlined Google Analytics 4 recipe setup and configuration defaults.

1.2.9

• Improvement: WordPress Coding Standards compliance and normalized text domain.
• Security: Input sanitization for Cloudflare geolocation headers (HTTP_CF_IPCOUNTRY) and escaped privacy settings outputs.
• Improvement: Migrated administration stylesheets and scripts to registered WordPress enqueue hooks.
• Documentation: Standardized external services disclosure covering Cloudflare Zaraz, Google Analytics, and Meta Pixel.

1.2.8

• Feature: Cloudflare Edge Geo-Targeting detects 32 European jurisdictions (EU/EEA/UK/CH) to grant consent and eliminate banner fatigue outside Europe.
• Feature: Early Google Consent Mode v2 initialization injected synchronously in head with returning visitor cookie detection.
• Feature: Granular cookie preferences modal dialog with 4 accessible category controls (Strictly Necessary, Analytics, Marketing, Functional).
• Feature: Visual theming controls supporting Auto (OS preference), Light, and Dark modes with custom color overrides.
• Feature: Privacy policy page integration with dynamic permalink resolution and custom link text.

1.2.7

• Feature: Distinct plugin branding and separate packaging for Pro and Lite editions.
• Feature: Mutual exclusion guard preventing simultaneous activation conflicts between Pro and Lite.
• Feature: Added PRO EDITION and LITE EDITION badges to plugin metadata in plugins list.
• Feature: Public edge distribution pipeline for Lite releases via Cloudflare R2 storage.

1.2.6

• Improvement: Visual tab icons across administration settings tabs for faster navigation.
• Improvement: Hardened Cloudflare REST API synchronization routines and connection testing with robust credential validation.
• Improvement: Automated connection mode validation and manual JSON export fallback handling.
• Improvement: Structured Cloudflare Worker logging and edge observability integration.

1.2.5

• Improvement: Expanded administration interface into 7 focused views: Dashboard, Setup, Cloudflare, Recipes, Consent, Diagnostics, and Settings.
• Improvement: Direct navigation shortcuts from Dashboard telemetry cards to relevant settings.
• Improvement: Modularized package separation and distribution archive optimization.

1.2.4

• Feature: User engagement tracking suite including active time on page milestones, scroll depth, and email/tel links.
• Feature: Lead form submission tracking for Contact Form 7, WPForms, Gravity Forms, Fluent Forms, Elementor Forms, and generic HTML forms.
• Feature: User lifecycle tracking for logins, user registrations, and WordPress comments.
• Feature: Real-time telemetry dashboard with live server-side event dispatcher stream.

1.2.3

• Feature: Setup Wizard auto-hide upon completion to maintain a clean admin sidebar, with instant relaunch controls.
• Feature: License deactivation mechanism allowing domain transfers by releasing site slots on the edge registry.
• Improvement: Visual walkthrough documentation covering onboarding, Cloudflare setup, and Zaraz recipes.

1.2.2

• Feature: Live Edge Handshake Verifier with real-time Anycast latency testing and Cloudflare PoP airport code detection.
• Feature: Manual and offline WooCommerce order attribution dispatch via WooCommerce Order Actions for phone and B2B orders.
• Improvement: Optimized edge payload delivery and parameter sanitization routines.

1.2.1

• Feature: Automated 1-click Cookie & Tracker Scanner auditing scripts and categorizing discovered cookies.
• Feature: 4-Step Setup Wizard for initial onboarding.
• Feature: Reopen consent preferences floating badge for GDPR compliance.
• Feature: Pre-configured Zaraz recipe for Snapchat Pixel and Conversions API.
• Feature: WooCommerce variation Parent ID resolution to prevent catalog mismatch errors.
• Feature: Tracking for single product variant selection, checkout payment info, and site search.
• Improvement: Exclude logged-in store administrators and staff from analytics tracking.

1.2.0

• Initial release of WP Zbridge: Cloudflare Zaraz containers for WordPress and WooCommerce, with a server fallback for purchases in Pro.